Vertu Motors’ has appointed a new head of business at its Farnell Land Rover franchise in Guiseley as the dealership undergoes a £4.7m refurbishment.

Steve Whitaker had responsibility for the location under the previous ownership of the Co-operative Motor Group and joins Farnell with 30 years of experience in automotive retail.

The current redevelopment of the Guiseley facility will introduce a new workshop and expand the dealership’s existing showroom, bringing it in-line with Jaguar Land Rover’s ‘Arch’ concept CI programme.

Whitaker said: “This is a huge investment for Guiseley and it displays Vertu Motors’ confidence in the area.

“Vertu Motors is a fantastic company to work for and I am thrilled to be a part of the team.

“Everyone at the company lives and breathes the values and it is important for everyone to deliver on promises in order to be successful and deliver exceptional customer service.

“The dealership will look outstanding when it is complete, and we can’t wait for the people of Guiseley and surrounding areas to see it, until then it’s business as usual.”