Renault UK has promoted Adam Wood to the role of marketing director, replacing James Boyer.

Wood previously held the position as head of marketing communications as part of a 10-year career with the company, from graduate to market analytics manager, product manager for Clio and Renault Sport, Dacia brand manager and corporate planning manager.

Vincent Tourette, managing director of Renault UK and Ireland, said: “Wood’s track record within Groupe Renault speaks for itself; he has made key contributions in all of his roles here. His promotion to marketing director along with the re-structure of the marketing team, including additional head count roles, will strengthen an already extremely capable team and allow us to focus on our business targets for the years to come.”

The new structure is expected to provide clearer ownership of the Renault brands whilst re-enforcing the collaborative nature of the team.

Boyer has taken the global role of deputy chief marketing manager for Pick-Ups, based in Paris.

Wood added: “The Renault range has been transformed and, with our 100% electric vehicle line-up, Renault is in a strong position to capitalise on a changing market. Dacia is growing from strength to strength as we see our first loyal customers returning, and Alpine promises to be a compelling challenger in the premium sports sector. I look forward to the challenge of continuing to build our brands’ success.”

The other changes in the Renault UK marketing department include a clearer definition of the vehicle product teams. Chris White is the deputy marketing director and brand manager for Renault Cars. Ed Preston is promoted to head of marketing communications, taking over Wood’s previous role. Ben Fletcher becomes range manager for Renault ZE and Steve Wilson becomes range manager for Renault Pro+ Commercial Vehicles.