CitNOW has recruited BMW UK’s Ollie Parsons as UK head of sales and client services.

Parsons (pictured) brings more than a decade of experience with blue-chip vehicle manufacturers, including two stints with BMW where he was most recently general manager of aftersales strategy and planning.

He will be tasked with maintaining UK sales and client retention, as well as managing CitNOW’s field based product experts and account managers.

The appointment follows the promotion of CitNOW’s former UK sales manager, Sarah Sylvester to head of business development. The UK and international sales teams will continue to be led by global sales director, Gordon Grant.   

Parsons said: “Having followed CitNOW for a number of years from a manufacturer’s perspective, it’s clear to see how technology is changing the way we buy, sell and maintain our cars. Being on the frontline of driving that change is a hugely exciting prospect and a natural next step.”

CitNOW’s global sales director Gordon Grant said: “Having Ollie on board will bolster our ambitious growth plans here in our home market, which in turn will enable us to put more focus and energy into the ever-growing global opportunity.

“Ollie joins at a particularly poignant time, not only because the business is growing but the technology remit is expanding and he will play a key role in introducing  our newest product – Web Video & Smart Image – to retailers in the coming months.”