Automotive industry charity BEN has appointed Carol Keller in a newly created role as marketing and communications director.

The appointment builds on the strength and experience of the current management team and will is aimed at helping BEN in its plans to expand its reach in the automotive sector and help more people get back on track during times of difficulty.

Keller (pictured) said: “Initiatives such as the recent Four Pillars campaign are designed to highlight the range of support services provided by BEN and the many ways in which we can help. With so much commitment from the industry and some engaging and innovative marketing campaigns on their way, I’m sure 2016 is going to be a really special year at BEN.”

She joins BEN with more than 20 years’ experience in marketing, brand and communications for a number of UK, European and global organisations – from start-ups to major corporate organisations.

Keller’s appointment will see a number of new campaigns, positive communications and marketing initiatives being introduced throughout 2016.