Mercedes-Benz Cars UK has launched a multi-media advertising campaign to help recruit new talent from outside the automotive industry to its dealer network.
A TV advert was shown during Channel 4’s new series of Fargo and will go on to be shown in cinemas during December before Star Wars: The Force Awakens.
Gary Savage, Mercedes-Benz UK chief executive, said: “Mercedes-Benz Cars has seen five years of continued sales growth in the UK.
“Underpinning the new cars we’re retailing and the new customers we’re attracting is a community of franchised dealer partners that are the best in the business.
“The ongoing professionalism of our dealer network is absolutely critical to ensure our continued success, to best-serve our new and returning customers, and for us all to achieve the company’s ambitious growth plans. We’ve already got brilliant colleagues working around the country and now the time is right to encourage more talent to join us.”
Mercedes-Benz is encouraging people to go to a new mobile optimised website that details all the opportunities available across the country.
Author:
Tom Seymour
Freelance writer
Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
Paul Maryan MBA - 01/11/2015 13:05
Where is the encouragement for the few blood off the business and to be the best to work for The challenge for talent in the 21 st century will get harder and require many new and amazing initiatives to compete for the millenials confidence, attention and commitment.. Try the Rubin cube for a solid solution direction and you may just have a chance to make the difference.