Advertisement feature from RAC Dealer Network

More than 1,400 retailers across the UK retail the RAC Warranty range – and enjoy industry-leading relationships enabling them to drive profitability by meeting customer needs.

At RAC Warranty, we’re delighted to be recognised as Dealer Recommended by the readers of AM because building authentic partnerships with our retailers is at the heart of our approach.

Of course, we offer a market-leading warranty range, whose quality is underlined by the presence of the RAC brand, a genuine differentiator in this sector with huge customer value. These products have been developed over many years to comprehensively satisfy a wide range of vehicle buyer needs.

However, we are not just a warranty provider, and the added value aspects we bring to our dealers, supporting their warranty sales, are just as important.

Lee Coomber, RAC client director at Assurant, the Fortune 500 company that partners with the RAC in the aftersales space, explained: “The warranty proposition that a dealer offers to vehicle buyers should be viewed as both an opportunity to meet customer requirements and a possibility to generate additional revenue. These two aims are entirely sympathetic.

“It’s all about providing an excellent range of warranty products with different levels and lengths of cover to satisfy varying car buyer requirements but also – and this is our key advantage – supporting dealers and policyholders effectively.

“For us, this means high quality training for dealer staff, informative point of sale and digital marketing material, a range of affinity deals with service providers such as Vehicles in Video and JudgeService – and more. A good warranty provider should enable this partnership approach to the benefit of everyone involved.”

The latest example of this strategy is Assurant’s investment in a digital infrastructure that allows car buyers to manage their warranty quickly and easily. It takes the shape of an app available to all RAC Warranty customers, called Vehicle Care by Assurant.

Lee said: “On one hand, the app is about making it effortless for customers to interact with us and use our services, providing them with access in the palm of their hand. Whatever they need from their warranty can easily be found, delivering what we believe to be a market-leading digital experience.

“On the other, it is an important tool for dealers in terms of continuing a relationship with their customers, whether that is fulfilling a claim in their workshop, providing information about new products and services, or offering extended cover when an existing policy comes to an end. It’s a perfect example of our partnership approach.”

About RAC Warranty

RAC Warranty products are sold exclusively through the RAC Dealer Network, which numbers more than 1,400 used car, van, motorcycle and motorhome retailers across the UK, including independents, franchises and car supermarkets. They’re underwritten and administered by Assurant, a Fortune 500 company. Alongside the core warranty proposition at Gold, Platinum and Platinum Plus levels, is an innovative electric vehicle warranty, EV One, while the RAC range of cosmetic insurance products include scratch and dent, and tyre and alloy wheel cover.

To find out more about joining the RAC Dealer Network, call 0330 100 3807, e-mail dealernetwork@rac.co.uk or visit rac.co.uk/joinournetwork.