Nick Williams joins Rygor as sales and marketing director

Rygor Group has appointed Nick Williams, former senior manager at Mercedes-Benz Vans UK, as its new director of sales and marketing.

The board-level appointment follows the launch of the dealership group’s first standalone Mercedes-Benz aftersales site in Heathrow and a full rebrand in 2023.

This move followed the establishment of Rygor Auto Gloucester as an Authorised Mercedes-Benz Repairer last year.

John Keogh, managing director of Rygor Group, said: "Nick is renowned in the automotive industry for his creativity and sales expertise. We are thrilled to have him on board to drive the business forward during this exciting time.

His fresh perspective will complement our board perfectly, and we look forward to the continued growth his input will bring."

Williams added: "Rygor is a highly respected company in the industry and having worked with many of the team members over the years, I know how dedicated they are.

This is a strategic career move for me, joining a company that is truly leading in the industry. I’m excited to be part of this incredible team and eager to contribute to its ongoing success."