Ford has announced the pricing of its Puma crossover as the first examples of the new model began to roll-off its production line in Romania this week.

Built at Ford’s Craiova manufacturing facility, the new model will see a return of the Puma nameplate – previously attached to the cult compact coupe – to UK showrooms in 2020, with the first customer deliveries set to get underway during January.

High specification First Edition versions of the reinvented Puma will be available to order first, ahead of the full range becoming available to order early next year.

The Ford Puma Titanium will be priced from £20,845 and features segment-first driver and passenger lumbar massage seats as standard, in addition to advanced wireless charging.

The Ford Puma Titanium First Edition, available from £22,295, features comfort and safety technology packs including Intelligent Adaptive Cruise Control, Rear View Camera, Heated Seats and Heated Steering Wheel.

Ford’s Puma Titanium will be offered with the brand’s 125PS one-litre, three-cylinder EcoBoost mHEV 48-volt mild hybrid drivetrain.

The new Puma's arrival was officially announced in April as Ford also unveiled its new Kuga SUV at a ‘Go Further’ showcase event outlining its plans to introduce a range of hybrid, plug-in hybrid and pure electric vehicles (EVs) and made an appearance at TrustFord's opening of its newly upgraded Staines FordStore in September.

The brand said that Puma First Editions will also be available in ST-Line X trims, adding sporty interior and exterior design cues, sports suspension and the option of a more powerful 155PS mHEV drivetrain.

Starting from £25,195, the ST-Line X First Edition specification includes a powered tailgate, 18-inch alloys and a 10-speaker B&O Premium Audio.

Puma ST-Line X First Edition Plus models fitted with the 1.0l EcoBoost Hybrid 155PS drivetraion – which also comes with the addition of a panoramic sunroof and 19-inch alloys – are priced from £27,345.

Lisa Brankin, passenger vehicle director at Ford of Britain, said: “Our stunning new Ford Puma will be first offered in a range of exclusive first editions incorporating the latest and best technology usually reserved for large executive cars.

“Alongside our new mild hybrid powertrains, best-in-class loadspace and striking design, the new Ford Puma offers exceptional comfort and technology for compact crossover customers.”

Ford has employed an additional 1,700 staff and invested approximately €200m at its Craiova manufacturing plant to support production of the new Puma crossover, taking its total investment in the plant to almost €1.5bn since 2008.

The new Ford Puma is among eight electrified vehicles that Ford is bringing to market in Europe this year after the brand announced its plan to offer every new Ford passenger vehicle nameplate with an electrified option – either a mild-hybrid, full-hybrid, plug-in hybrid or fullll-electric. 

Stuart Rowley, president, Ford of Europe, said: “New Puma represents the next chapter in Ford’s human centric design philosophy that is elevating the quality, technology-rich and fun-to-drive DNA of the Ford brand in Europe. 

“I have no doubt that Puma will be a huge success across Europe.”