The all-new Kia Sportage – the fourth-generation of Kia’s compact SUV – will go on sale during the first quarter of this year, after making its international debut at last year’s Frankfurt motor show.
Michael Cole, Kia Motors Europe chief operating officer, said: “The Kia Sportage has been a major contributor to Kia’s sustained growth and success across Europe in recent years.
“Made here in Europe, it’s an incredibly important car for us. More customers than ever are turning to SUVs, and there is now greater competition in the compact segment than ever before.”
“In Europe, the Sportage is Kia’s flagship car, clearly demonstrating our brand values best and consistently accounting for more than a quarter of our European sales.
“As this hotly-contested segment continues to expand, the new Sportage will reinforce our position among the market leaders, leading the way in terms of its refined innovation, distinctive design and high material quality.”
The Kia Sportage is the brand’s bestselling model in Europe, with more than 105 000 sold across Europe in 2015, accounting for 27.4% of Kia sales.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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