Motor Ombudsman launches campaign to boost tyre safety awareness

The Motor Ombudsman has launched the ‘Make Time for Tyres’ tyre safety awareness campaign.

Supported by TyreSafe and tyre safety campaigner Sophie Lyden, the initiative underscores the importance of regularly checking tyre pressure, tread depth and overall condition.

With 57% of cars on UK roads estimated to have tyres running 10% below the recommended pressure and with approximately 75 million cars driving with under-inflated tyres, the watchdog is highlighting the need for increased tyre maintenance awareness.

Central to the campaign is the blue tick insignia from The Motor Ombudsman’s logo, symbolising safety, reassurance, and quality service and informs consumers to expect the highest standards of service, particularly concerning tyre maintenance, when visiting accredited garages.

To promote the campaign, The Motor Ombudsman has designed eye-catching posters for garages to display, featuring impactful messages about tyre safety.

These posters also include a QR code linking to The Motor Ombudsman’s website (TheMotorOmbudsman.org/Tyres), where consumers can find key maintenance tips and resources from TyreSafe on winter tyres and wheel accessories.

In the coming weeks, the campaign will extend to social media, featuring graphics and short videos with Sophie Lyden discussing tyre care fundamentals.

Stuart Lovatt, chair at TyreSafe, said: “Raising awareness about tyre safety is a continuous effort, and we appreciate organisations like The Motor Ombudsman for spreading the word through innovative campaigns.”

Supported by TyreSafe and tyre safety campaigner Sophie Lyden, the initiative underscores the importance of regularly checking tyre pressure, tread depth and overall condition.

Alarmingly, 57% of cars on UK roads have tyres running 10% below the recommended pressure, which equates to approximately 75 million under-inflated tyres, highlighting the need for increased tyre maintenance awareness.

Central to the campaign is the blue tick insignia from The Motor Ombudsman’s logo, symbolising safety, reassurance, and quality service and informs consumers to expect the highest standards of service, particularly concerning tyre maintenance, when visiting accredited garages.

To promote the campaign, The Motor Ombudsman has designed eye-catching posters for garages to display, featuring impactful messages about tyre safety.

These posters also include a QR code linking to The Motor Ombudsman’s website (TheMotorOmbudsman.org/Tyres), where consumers can find key maintenance tips and resources from TyreSafe on winter tyres and wheel accessories.

In the coming weeks, the campaign will extend to social media, featuring graphics and short videos with Sophie Lyden discussing tyre care fundamentals.

Stuart Lovatt, chair at TyreSafe, said: “Raising awareness about tyre safety is a continuous effort, and we appreciate organisations like The Motor Ombudsman for spreading the word through innovative campaigns.”