Iconic British brand Morgan is expanding its presence by partnering with high-performance sports car retailer Woodcote & Copse, to open the new Morgan Silverstone dealership at the Silverstone Circuit in Northamptonshire.

This new dealership will handle both sales and aftersales services for Morgan's range, including new and pre-owned models, and aims to boost the brand’s accessibility and service quality.

Woodcote & Copse already represents notable British brands such as Lotus and Caterham and this new partnership aligns with Morgan’s strategy to deepen its connection with enthusiasts through specialised retail partners.

An official launch event was held on November 7 where the latest Morgan lineup - the Super 3, Plus Four, and Plus Six - were on display.

Jonathan Wells, Morgan's chief design officer, provided guests with an in-depth look into the brand’s handcrafted design philosophy of Morgan's coachbuilding.

The launch comes on the heels of Morgan’s recent successes, such as the October unveiling of the sold-out Plus Six Pinnacle, marking the end of production for the Plus Six before Morgan plans to introduce a new flagship model in 2025.

Jack Woodgate, head of sales, Morgan Motor Company, said: “We are excited to be partnering with Woodcote & Copse to represent Morgan at the iconic home of British motorsport, Silverstone. The team behind Morgan Silverstone is one with extensive experience and a commitment to delivering exceptional customer service that we know will enhance Morgan’s dealership network in the UK.”

Matthew Haskins, managing director of Woodcote & Copse, added: “Morgan Silverstone marks an exciting new chapter in our commitment to delivering authentic British sports car experiences. We are proud to partner with Morgan Motor Company to bring its unique range to our customers. We look forward to welcoming enthusiasts and new customers alike to Silverstone to experience Morgan’s timeless design, engaging driving dynamics, and signature craftsmanship at this iconic location.”

Pictured: Jack Woodgate, Morgan head of sales; Nigel Payne, Woodcote & Copse; Nima Khandan-Nia, Woodcote & Copse chairman; Matthew Haskins.Woodcote & Copse managing director; Toby Blythe, Morgan chief marketing officer; Jonathan Wells, Morgan chief design officer.

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