Honda and Nissan are planning to merge in a strategic move to counter growing competition from the Chinese car industry.
The proposed merger would position the two Japanese automakers among the world's leading car manufacturers, joining the ranks of Toyota, Volkswagen Group and Geely.
Honda’s chief executive Toshihiro Mibe cited "the rise of Chinese power" as a major factor driving the plan, describing it as a critical step to remain competitive.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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