Mercedes-Benz UK has reported strong growth under its agency model, with new car registrations up by 20% year-on-year and a 29% rise in the private retail channel.
The brand’s agency model, launched in early 2023, allows customers to choose between online and in-store purchases with consistent pricing across all platforms.
Mercedes-Benz UK also report high customer satisfaction, with an average score of 4.84 out of five.
Login to continue reading
Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.
The UK's leading event for motor retailers - Wednesday, November 13.
Automotive Management Live 2024 welcomes motor retail managers from across the UK to discover business improvements, to understand best practice and to network with fellow dealers and suppliers.
Topics this year will include agency business models, the brands now entering the UK new car market, used car stock management and more. It's free to attend, but you'll need to register.
Venue: NEC, Birmingham
REGISTER YOUR INTERESTAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
Login to comment
Comments
No comments have been made yet.