McLaren appoints Matthew Boguradzki as EMEIA region director

Luxury brand McLaren Automotive has appointed Matthew Boguradzki as its new regional director for Europe, the Middle East, India, and Africa (EMEIA).

Boguradzki’s previous leadership roles have included head of sales for the Americas at Rolls-Royce and senior positions at BMW.

He succeeds Brett Soso, who is stepping down after six years with McLaren, ensuring a seamless transition before his departure at year-end.

Boguradzki said he was committed to furthering McLaren’s brand presence and customer service excellence across the region.

“It’s a pleasure to be joining McLaren Automotive during what promises to be an exciting period of growth and expansion for the brand. McLaren Automotive is one of the world’s most iconic luxury brands. I am excited to take on the role of managing and developing our operations in Europe, the Middle East, India and Africa, and I look forward to playing a key role in our continued success.”