Rochdale-based lender Marsh Finance is to integrate iVendi’s point-of-sale (POS) system allowing it to share its finance options with dealers across the iVendi network.

The integrate will enable quick, compliant quotation generation and straightforward application completion for both online and in-showroom car buyers.

Andrew Marsh, CEO of Marsh Finance, said the system will significantly broaden the company’s reach: “The technology we are implementing will allow us to extend our reach beyond our existing dealer base and offer our products to a much wider range of dealers, potentially numbering in the hundreds or thousands.

"It offers the means to write more business and to do so within advanced processes that are easy to use and bring an extremely high degree of compliance.”

Family-owned Marsh Finance provides car finance through hire purchase and personal contract purchase agreements, focusing on near-prime customers.

Marsh added: “My background is in IT, and, as a business, we’re very interested in harnessing the power of technology to enhance the products and services we offer to dealers and car buyers. The new iVendi platform brings what we believe is an innovative approach to the market that offers something genuinely new.”

James Tew, CEO of iVendi, added: “Marsh Finance is a highly respected lender with an impressive track record, and we are delighted to be working with them on this project. They are one of the first businesses to adopt our platform with the latest feature set and we will be announcing more new deals in the coming weeks and months.”