Car brands respond to Government's EV incentive cuts to maintain March sales

Car manufacturers have responded to Government’s decision to cut its plug-in car grant (PiCG) with a mixture of frustration and tweaked finance offers to maintain their March sales.

While Ford of Britain chairman Graham Hoare was quick to express his disappointment at the £500 drop in assistance to £2,500 and the lower £35,000 price cap (down from £50,000), brands with new alternative fuel vehicles on the cusp of eligibility for the revised scheme were quick to highlight ongoing savings.

MG pledged to maintain a contribution of £3,000 to EV buyers interested in its ZS EV SUV and MG5 SW EV to maintain earlier benefits, while Skoda and Citroen flagged the ongoing eligibility of their new-to-market Enyaq and C4 flagship EV models.