Uniform global pricing is key to market leadership, says Jato

Global pricing approaches that are significantly less complex can prove crucial in determining market success, according to Jato Dynamics.

Using live data from its Price Tracker tool to explore how OEMs are managing prices across different models, it highlighted how uniform pricing strategies across international markets can have a profound impact.

It cited Tesla’s changes in the German market in April 2023 as a case in point, using tracking data to demonstrate how the brand managed to boost competitiveness with a sudden price cut of its whole line up.