BMW has confirmed it is to invest hundreds of millions of pounds to prepare its Mini factories at Cowley and Swindon to build latest generation and all-new electric models from 2026.
BMW said it will spend £600 million on revamping the Cowley plant, including developing production lines, extending the body shop as well as building battery installation and additional logistics facilities at Cowley and at its Swindon body panel factory.
This will prepare for two new all-electric Mini models from 2026, the Mini Cooper 3-door and the new-launch compact crossover Mini Aceman. By, 2030, it is planned that production volume will be exclusively electric with the BMW Group having spent over £3 billion on its Swindon, Hams Hall and Oxford plants since 2000.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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