Direct-to-consumer Chinese EV brand Zeekr will ‘not rule out’ retail partnerships

Fast-growing direct-to-consumer electric vehicle (EV) brand Zeekr has told AM it ‘doesn’t not rule out’ retail partnerships after announcing its European launch will get underway before the end of this year.

The Geely-owned brand looks set to follow recent market introductions such as GWM Ora and BYD into the UK market following its planned Q4 arrival in Sweden and the Netherlands.

Both GWM Ora and BYD are aiming to establish car retail networks, but while Zeekr operates with a direct-to-consumer retail model it has left the door open for potential partnerships as it looks to accelerate its growth into new markets, according to a statement issued to AM today (April 19).