BMW has launched a fleet of iX5 Hydrogen SUVs into its European markets as it steps-up its plans to diversify its alternative fuel vehicle (AFV) offering.

After four years of development work on the fuel cell electric vehicle (FCEV), the German premium car brand is deploying its fleet of around 100 vehicles for demonstration and trial purposes in a bid to share the benefits of hydrogen power as an alternative to plug-in electric vehicles (EV).

The 401PS SUV is capable of accelerating to 62mph in under six seconds.

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Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

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