Kia UK president and chief executive Paul Philpott has insisted that the Korean carmaker’s ambitions will not stop after it met its long-held 100,000 registrations target in 2022.

Speaking to AM after the Korean brand achieved its 2022 registrations target with volumes up 10.3% to 100,191 units year-on-year, Philpott told AM that he expected the consolidation of an refreshed range and the addition of a new zero-emissions EV9 flagship to propel it to further volume growth of 5% in 2023.

And the man who is approaching the end of his 15th year with Kia said that he was as passionate as ever to propel the brand to new heights in an interview which saw him once again dismiss agency model or online car retail but reveal plans for a new Kia Flex EV subscription platform.

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