Isuzu UK has secured a new multi-year partnership with the Scottish FA as the official commercial vehicle partner for the Men’s Scottish Cup.

Staff at Isuzu dealerships across Scotland will be getting actively involved with their local clubs, with some having already started making preparations for local sponsorship deals and promotional matchday activations.

The Scottish Cup first began in the 1873-74 season and is the second oldest competition in association football. The first final was held on March 21, 1874, at the original Hampden Park with Queen’s Park emerging victorious against Clydesdale. Celtic have won the trophy more times than any other club with 40 titles to their name, the most recent coming in 2020. Their Glasgow rivals Rangers are not far behind with 34 Scottish Cup triumphs.

William Brown, managing director of Isuzu UK, said: “This agreement further demonstrates our commitment to domestic football and is also the last piece of the puzzle which now provides us with sports sponsorship across the whole of the UK.”

With this new partnership, Isuzu UK is further expanding its role as the driving force behind domestic football with a partnership already in place in England, with the Isuzu FA Vase and Isuzu FA Trophy and with the Irish Football Association.

Michael Paterson, Head of Marketing and Partnerships, Scottish FA commented "We are delighted to welcome Isuzu UK as the Official Commercial Vehicle Partner for the Men's Scottish Cup.”