Dacia Jogger camper conversion debuts among ‘robust’ and ‘sustainable’ model plans

An optional double-bed conversion for the Dacia Jogger MPV has been revealed as part of the value-driven car brand's plans to create a more rugged and sustainable future model range.

Twenty months on from a strategy spelled out in parent company Renault’s Renaulution strategic plan Dacia chief executive Denis Le Vot this week revealed a new set of core principals highlighting Dacia’s prioritisation of essential features, robust vehicles designed for the outdoors, and new economical and ecological manufacturing solutions.

The presentation comes as UK Dacia franchisees begin to adopted a new corporate identity (CI), including a new logo, dealership layout and new brand colours.