Supercar specialist Bugatti has followed Aston Martin with a redesign of its logo and brand identity as part of a bid to become a “wider-reaching luxury brand”.

Last week Aston Martin moved to update its winged logo after announcing an injection of £650 million in funding from The Saudi Public Investment Fund (PIF), led by the crown prince Mohammed bin Salman.

Now the French brand has revealed its new image and company mantra.

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Spotlight on the customer

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What consumers really want - trends and habits dealers must understand to provide the right buying experience

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