Supercar specialist Bugatti has followed Aston Martin with a redesign of its logo and brand identity as part of a bid to become a “wider-reaching luxury brand”.
Last week Aston Martin moved to update its winged logo after announcing an injection of £650 million in funding from The Saudi Public Investment Fund (PIF), led by the crown prince Mohammed bin Salman.
Now the French brand has revealed its new image and company mantra.
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AM Dealer Recommended 2025
In this issue we present the top perfomers in the 2025 AM Dealer Recommended research.
Significant motor retail industry suppliers have been endorsed by UK automotive retail leaders in our research programme.
We surveyed dealers from our audience to find out who they trust most and rely on for products and services in a variety of critical aspects of their motor retail operations.
Almost 30 companies received sufficient support from AM's dealer audience to become Dealer Recommended this year.
Find out who they are and learn from them how they can problem solve in your business.
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