Francesco Cresci, Lamborghini director of the EMEA Region (Europe, Middle East and Africa)Lamborghini in the UK is on course to bounce back from the COVID-related drop in sales and is eyeing the next step in its electric vehicle (EV) strategy.

Francesco Cresci, Lamborghini director of the EMEA Region (Europe, Middle East and Africa), has praised the work of his 11 UK dealers over what has been a difficult 20 months overshadowed by the pandemic.

“For sure it has been challenging,” Cresci, speaking exclusively to Jim McGill for AM during a visit to Lamborghini Edinburgh, explained, “but across our whole UK network of partners the commitment and drive to succeed has been exemplary.”

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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