Maserati has vowed to maintain the “centrality of dealerships’ role” after unveiling a new OTO Retail project corporate identity (CI) in a bid to adapt to customers’ growing demands for online car sales.
The Stellantis-owned Italian premium car brand said that OTO stands for “online to offline” and the new CI is set to debut a series of new digital customer touchpoints across its franchised dealer network.
OTO Retail has recently been launched as a pilot project in the North American market and will now be adopted at sales points across the globe, with newly-developed showrooms in Milan and Shanghai among the first to adopt the new concept early next year.
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