Kia is celebrating its best-ever market share in Europe as Porsche sees its registrations rise to their highest ever level in-spite of the COVID-19 pandemic.

Mainstream Korean car brand Kia saw its European market share rise to 3.9% in the first half of 2021 as its new car registrations grew 40.8% in a market up by 27.1% overall, according to data published by the European Automobile Manufacturers’ Association (ACEA).

Meanwhile, Volkswagen Group’s premium sports car brand has followed a strong end to a COVID-hit 2020 with record sales as its Taycan electric vehicle (EV) continues to find new owners across the region.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

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Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

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