Dacia is set to follow-up its unveiling of a new brand logo by showcasing a new corporate identity for its franchised car dealers.

Renault Group’s value-driven car brand will display its dealership plans at its stand at the 2021 IAA Mobility show, in Munich, in September.

The brand will also follow news of an expanded product range – featuring its debut electric vehicle (EV), the Spring SUV – with the debut of a new seven-seat SUV at the event.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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