Škoda has set out plans to sell one-in-five of its car online by 2025 as part of its new ‘Next Level – Škoda Strategy 2030’.

Škoda Auto chief executive Thomas Schäfer set out the detail of the plan, which will aim to propel the Czech car brand to be Europe’s fifth best-selling car brand, in a virtual presentation yesterday (June 24) afternoon.

As part of the plan, the Volkswagen Group-owned OEM will launch three new electric vehicles (EV) to be sold alongside its newly-launched Enyaq SUV.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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