Kia has struck-up a partnership with Uber in Europe as part of a bid to grow its annual electric vehicle (EV) sales to 880,000 by 2030.

The Korean car maker will team-up with the app-based mobility provider as it aims to become a zero-emission business across Europe in the same timeframe, alongside an ambition to ambitions to operate over 100,000 BEVs across its European platform by 2025.

Technology publication Tech Crunch claimed that the arrangement will see Kia offer Uber drivers an 8% discount on a new car.

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Spotlight on the customer

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