Genesis Motor Europe has partnered with retail brand experience specialist Stellar to help create its Westfield London studio and is set to make its debut at the Goodwood Festival of Speed 2021.

Hyundai’s premium brand is looking to make a strong start to trading with the help of a high-profile introduction to the UK market after it was officially launched as a European brand last month.

And having made the decision to sell its model range purely online – forgoing franchised retail partners for sales and aftersales – the brand is looking to make an impact despite its lack of a traditional retail network.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

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