Genesis Motor Europe to forgo UK dealer partners with online sales model

Hyundai’s Genesis Motor Europe premium subsidiary will forgo partnerships with traditional franchised car retailers entirely when it enters the UK market this summer.

A brand-operated London store at Westfield Shopping will be the Korean brand’s only physical retail presence when sales get underway, with home or office delivery and collection at the heart of a ‘Genesis difference’ retail model which “will remove the need to visit a ‘dealer’ ever again”.

In an online European launch event this morning (May 4) Genesis said that its aim was to “guarantee a stress-free experience that promotes convenience, trust, and transparency”, with a promise that “we come to you”.