Hyundai’s Genesis Motor Europe premium subsidiary will forgo partnerships with traditional franchised car retailers entirely when it enters the UK market this summer.
A brand-operated London store at Westfield Shopping will be the Korean brand’s only physical retail presence when sales get underway, with home or office delivery and collection at the heart of a ‘Genesis difference’ retail model which “will remove the need to visit a ‘dealer’ ever again”.
In an online European launch event this morning (May 4) Genesis said that its aim was to “guarantee a stress-free experience that promotes convenience, trust, and transparency”, with a promise that “we come to you”.
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