Genesis Motor Europe is said to be a “product-launch fantasy” ahead of its official launch in the UK on May 4.

Car maker Hyundai’s premium vehicle division is already making waves in the US and Asia with its GV80 midsize SUV and G80 and G90 saloons and is expected to follow its UK market arrival with further model launches.

A compact GV70 crossover is due from the brand and its G70 saloon rival to the likes of BMW’s 3 Series, Alfa Romeo’s Giulia and the Audi A4 is set for UK dealerships before then.

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