Ford has revealed that its ‘Signature’ corporate identity (CI) update will be introduced to all new build and refurbishments in its franchised retail network.

AM reported last week that Hartwell had opened the doors to the UK’s first full Signature CI Ford dealership in Reading for the first time as COVID-19 ‘Lockdown 3’ restrictions on retail were eased on April 12.

Subsequent enquiries have revealed details of the upgraded standards implemented at the facility, located near to Waylands Kia and Marshall Honda, off the A33 in Reading.

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

Please enter your email
Looks good!
Please enter your Password
Looks good!
Click here to register
Forgotten password?

The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

Read now