ASA reasserts Vauxhall’s ‘British brand’ status despite French ownership

The Advertising Standards Authority (ASA) has reasserted Vauxhall’s claim of being a “British Brand since 1903” in its latest TV marketing campaign.

Viewers wrote to the advertising watchdog to challenge the statement, which appeared at the end of a recent advert of the new Corsa hatchback, in light of Vauxhall’s previous US owner General Motors (GM) and current French owner Stellantis.

After Vauxhall Motors Ltd issued a response stating that the Vauxhall brand was a UK-registered entity, which bult cars in Britain and sold Vauxhall-branded vehicles exclusively in Great Britain and Northern Ireland, the ASA rebuffed the claims, however.