Peugeot has increased its deposit contributions by £950 as part of an “Exclusively for You” offer giving motorists up to £8,100 off until the end of 2020.

Forming part of the PSA Group brand’s 210th anniversary celebrations, the new offer is available across a number of new models when a car buyer orders a new vehicle via its Peugeot Buy Online retail platform.

All Peugeot order on-line sales are supplied through the Peugeot dealer network, with customers choosing the supplying dealer when ordering the car.

Among the offers included in Peugeot’s “Exclusively for You” is the all-new 208, which was recently named ‘European Car of the Year’, which benefits from contributions of up to £300, on top of an existing £1,400 deposit contribution on GT Line trim models.

The 2008 SUV attracts a £950 “Exclusively for You” offer, taking its total contribution to up to £3,250, depending on chosen version.

To access saving as part of the offer a customer has to register online to receive a promotional code via email. They are then able to apply the promotional code to the basket page.

Peugeot UK managing director, David Peel, said: “We are delighted to launch Peugeot’s new ‘Exclusively for You’ campaign that gives our customers access to some great deals across our product range.

“It is important to be able to celebrate our 210th Anniversary with the people who have been instrumental in allowing Peugeot to grow over those years – the customers.

“We hope that the offers available make the decision to buy a new car a little bit easier, from the safety of our customers own homes.”

Peugeot was the first of the PSA Group brands to launch an online retail platform, back in 2017, offering an end-to-end remote sales solution.

In response to the COVID-19 coronavirus the OEM launched a Virtual Showroom online vehicle showcase offering, in June, spanning all of its brands.