LSH Auto ambassador Jill Scott opens BYD West London

The UK's first shopping centre store for Chinese brand BYD, BYD West London at Westfield London, is being officially opened by former Lioness captain and England football legend Jill Scott this week.

The new car showroom location, which is being run by AM100 dealer group LSH Auto UK, is a high-tech experience store on the ground floor in the Atrium in Westfield London, White City.

Westfield London at White City is Europe’s largest retail and leisure destination, and it over the years it has also hosted new car stores for DS Automobiles, Genesis, Fisker, Polestar, Tesla, Bentley and Infiniti.

BYD West London showcases the new BYD Seal alongside the BYD ATTO 3 and BYD Dolphin models. It also has six demonstrator vehicles and a dedicated vehicle handover bay.

This is the fourth BYD ‘Pioneer’ store from the group to showcase all the new BYD models, and is LSH Auto’s first showroom to open in the UK's capital city.

As one of the first UK dealers to have the BYD franchise, LSH Auto has opened BYD dealerships in Stockport, Macclesfield and Tamworth in the past 12 months, all areas where it also represents Mercedes-Benz.

Vaughan Blackman, managing director of LSH Auto UK, said: “Our new flagship London store will provide an exceptional experience for guests to see, and test-drive, the full range of amazing BYD vehicles. We’re thankful to everybody who’s worked hard to make this happen.”

Michael Shu, managing director, BYD Europe, said: “Our customers are at the heart of everything we do; we are committed to providing exceptional value and making electric motoring accessible for all. We’re delighted to be joined in this mission by LSH Auto and are very excited to be opening a brand-new store in Europe’s largest retail and leisure destination, Westfield London.”

Under its global parent company, Lei Shing Hong, LSH's sister company in Germany, SternAuto Group, recently opened its first BYD store in Berlin. 

Laura Waters, general manager at Westfield London, said: “Westfield London is delighted to welcome the opening of BYD’s newest London store, the latest addition to our roster of electric car brands. With BYD's dedication to making electric motoring accessible, the new store not only presents cutting-edge vehicles but also champions innovation and sustainability. We look forward to seeing the innovative BYD models showcased at the centre, setting the stage for a greener, more sustainable future in urban mobility.”

Jill Scott said: “The new BYD West London store here in Westfield London looks amazing. I’ve been a regular customer of LSH Auto in Stockport since 2015 and an official ambassador for the business for almost a year now. I’m really pleased to be here to celebrate the launch of its first London showroom.”