Lookers’ Chloe Gerber joins Marketing Delivery to support growth

Automotive digital marketer Marketing Delivery has appointed Lookers’ divisional head of marketing Chloe Gerber to the role of account manager responsible for supporting its expanding roster of clients in the north of England and Scotland.

With over 15 years of automotive retail experience, Glasgow-based Gerber joined Taggarts – part of Lookers Motor Group – in 2008 as group marketing manager, later advancing to divisional marketing manager in 2014 where she oversaw a diverse range of volume and prestige brands.

Since 2016, she has had overall responsibility for marketing the Jaguar, Land Rover, Volvo and Polestar brands within the group, crafting marketing strategies and managing brand presence across various Lookers locations in the UK, including Scotland and Northern Ireland.

In her new role, Gerber will devise and support the implementation of bespoke digital CRM journeys for retailer clients across Marketing Delivery’s northern and Scottish territories, helping them generate leads, drive sales conversions, boost aftersales retention and improve marketing efficiency and return on investment.

Jeremy Evans, chief executive at Marketing Delivery, said: “We’re seeing significant growth across the north of England and Scotland, and we want to maintain our ability to provide local interaction and support.

"Chloe has some fantastic motor trade marketing experience; her knowledge and expertise will be invaluable in helping us understand and respond to clients’ needs.”

Gerber added: “Marketing Delivery has an outstanding reputation for supporting retailers with successful marketing solutions. I am thrilled to be a part of this leading team; taking on a new challenge is always exciting and given my automotive retailer background and brand marketing experience, I can’t wait to share my knowledge with clients to provide results-driven solutions.”

Marketing Delivery currently employs 23 specialists throughout the UK, many based at its HQ in Sussex.

Last month it announced the appointment of three new members to its in-house development team, as it implements a 12-month programme of expansion in its portfolio of products and services.