Japanese luxury brand Lexus has significantly cut prices on its electric and hybrid models in a bid to boost sales to private buyers.
The largest price reduction is over £7,000 on its smallest EV model, the UX300e which now starts at £40,795, down from £47,495 - a savings of £6,700.
The larger RZ450e has also seen a price cut of £2,100, bringing the standard version down to £57,895.
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Aimee Turner
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AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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