Founder and managing director Robin Luscombe leads from the front, presenting the friendly face of the business. However, he recognises he cannot do it alone.
The feedback from employees showed they appreciate being empowered to make decisions and they welcome his open-door policy 
and constant presence in the business – he regularly walks around the business to chat to staff and provide support where needed, and he sends motivational text messages with performance figures twice a week.
They all share in the company’s profitability. Incentives include monthly bonuses available to all non-clerical staff, a twice-yearly company bonus, currently worth four figures, to all employees with more than a year’s service, and a management bonus scheme, available to seven senior leaders, on achievement of the company’s overall profit objective.
Full-time employees work a minimum of 30 hours per week, and get 22 days’ annual leave.
Standard benefits include childcare vouchers and staff can opt in for private medical insurance.
Performance reviews are done ‘as needed’ and the business invests in mentoring, IMI training for sales executives, participation in manufacturers’ apprentice schemes and the progression to master technician level within its Suzuki and Mitsubishi franchises.
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