RAC Cars managing director Peter McCullough gave delegates at the AM Digital Dealer Conference an in-depth insight into the workings of the company’s successful online classified directory.
Car dealers can create distinct “personas” for the demographic groups they want to target and then focus their search engine optimisation on these personas.
Email is a car customer’s favoured method of communication from a dealer, but the personal touch is vital, according to Jeremy Evans, managing director of Marketing Delivery.
Car dealers will soon be able to measure their return on investment from online marketing activity far more accurately with the introduction of a much more advanced analytics programme by Google.
Dealers and carmakers need to consider mobile devices as part of their digital marketing and SEO plans, IAB head of mobile Alex Kozloff told delegates at the AM Digital Dealer Conference.
Williams Automobiles uses its website and social media as a 'shop window' to promote its cars and engage with its customers of its Lotus and Morgan franchises in a converted barn in the Cotswolds.
Consumers ‘have all the gear and no idea’, according to Hugh Dickerson, Google’s head of automotive, who said 79% of car-buyers need guidance, which gives dealers a huge opportunity to influence their eventual car-buying decisions.
Volkswagen is taking a 'blended' approach to motor retailing - merging consumers' online activities with enhanced showroom experiences and better customer service.
Some vehicle manufacturers and car dealers remain unconvinced that the motor industry faces a massive and disruptive transformation, says Capgemini’s Nick Gill
Due to an omission of WMS Group from Motor Codes' online list of subscribers to its Vehicle Warranty Code of Practice, WMS was not included in the subscribers listed on p60 of the latest issue of AM magazine. It is a subscriber to the code and Motor Codes has apologised for the omission.
With many dealers’ slots to apply for full FCA authorisation being moved forward, with a deadline of December 31 in many cases, businesses must be prepared, warned the NFDA's Louise Wallis.
The Independent Garage Association (IGA) has announced figures showing that vehicle technician training is a key priority in the motor industry.
Lister Motor Company has revealed its plans to rival Ferrari and McLaren with a £2million hypercar.
Pendragon, the UK's largest car dealer, has reported its third quarter trading resulted in a 4.9% rise in gross profit and 28.8% uplift in operating profit as its Stratstone and Evans Halshaw divisions continue to outperform the prior year.
10 new dealers have signed-up to represent SsangYong, bringing the total number of new dealers appointed this year to 20.
BMW has revealed the all-new second-generation X5 M and X6 M models, which will arrive in dealerships April of next year.
The biggest operational challenge facing Kia’s UK dealers in 2015 is their capacity to service their growing car parc, according to chief executive Paul Philpott.
Ford has revealed that the new Focus ST is now on sale and is available to buy from £22,195, with first deliveries expected early next year.
Car dealers and service workshops need to be aware of the business opportunity in tyre pressure monitoring systems, mandatory on all new cars sold in Europe from November 1.
Powered by BMW, Goodwood has announced the launch of the ultimate driving experience which consists of an off-road trail and a 32-mile course across the 12,000-acre estate.
Complete Automotive Solutions, the automotive software firm, is being brought under the umbrella of Manheim Retail Services following its acquisition by the global automotive group this summer.
Peoples, the UK’s largest independent Ford dealer, has announced record-breaking financial results and sales performance for the year to July 31, 2014.
Three hybrids make the countdown of the fastest selling used cars.
Fiat Chrysler Automobiles (FCA) has announced it is to divest from Ferrari and list a 10% stake on the stock market.
Details of Kia's new car retail finance offers until the end of the year have been added to our look-up tool.
Bradford-based Volvo dealer Clive Brook has won a top customer service award from West Yorkshire’s Trading Standards Service, for the seventh year running.
An advert for the Toyota Yaris has been banned after the advertising watchdog said it featured a woman driving with her eyes closed and singing along to the Bruno Mars song Locked Out Of Heaven.
Cheltenham and Gloucester Mitsubishi I welcomes the install of more electric charging points in its area.
Lifestyle Europe has opened its new Ford showroom on Old Guildford Road, Horsham.
A service adviser at Vertu Honda in Sunderland has seen his dedication to customer service rewarded with a Honda accolade.
