News - Page 1244

Honda UK has launched a new campaign to promote its new CR-V, claiming ‘not all 4x4s are big, dirty and dangerous’.

Brand portfolio strategies have automotive companies in Europe and the US scooping up marques by the handful. This gives them instant access to new markets and the economies of scope can also bring economies of scale when components are shared.

Dealers need to make their marketing appeal to customers’ emotions, not just their sensibilities, to make them try products and services.

Seat has some post-watershed cheek in its national television campaign for the Altea.

Automotive retailers in west London could be facing a difficult year in 2007 as plans have been approved to extend the central London congestion charging zone.

Newcastle-based Benfield Motor Group has announced that Nigel McMinn is to be the new managing director as part of a wider reorganization of the senior team and a new strategic direction for the business.

Carlos Ghosn, Nissan and Renault CEO, has been appointed Knight Commander of the British Empire to reward his contribution to relations between the UK and Japan.

Every carmaker wants a slice of the premium pie. And they are using design to get there. Two years ago, AM claimed design was entering a ‘golden age’ – we even called it, slightly whimsically, “the new rock ‘n’ roll”.

Morgan Motor Company has chosen Avon Tyres as its new supplier for the Aero 8. Morgan will fit Avon’s ZZ3 to the Aero 8.

The Volvo XC90 is celebrating its third birthday with strong residual values from Parker’s, the price guide publication.

Direct mail is on the increase as a form of targeted marketing by the motor retail sector, according to new Royal Mail data.

Chrysler Jeep and Dodge dealer, Marshall of Peterborough, is enticing families into its showroom in a low-cost marketing initiative.

Subaru has sponsored Britain’s top downhill skier, Finlay Mickel, giving him a five-door Impreza WRX as transport to his training.

Lex is urging the relevant authorities to make it clear who is responsible for the display of no smoking stickers in company vehicles.

Almost 500 fleet decision-makers, user-chooser drivers and key staff at contract hire and leasing companies are to take-up Mazda’s ‘Zoom-Zoom Challenge’ at a track day.

The new Mini will hit UK roads next month after a hugely successful first five and a half years for the brand.

Mitsubishi Motors has reported a narrower net loss of 16.1 billion yen (£70.8 million) for the first half of the fiscal year, helped by favourable exchange rates and lower costs.

Renault dealers will have to start swotting up on their ‘4Es’ if they want to hit the targets set by boss Carlos Ghosn in his 2009 plan.

When it comes to new cars, the UK public would rather have technology designed to make driving easier than electronic gadgets.

Unions are threatening to step up their action after Peugeot announced plans to close its Ryton plant near Coventry six months earlier than expected.

Craig Cooper has been appointed as general manager of XPart, Europe’s official MG Rover parts supplier.

British Gas has chosen Kwik-Fit Fleet to provide fast-fit cover to its 10,000 LCV fleet.

Just Car Clinics, the independent chain of collision repair centres, has added two more sites to its portfolio.

The Society of Motor Manufacturers and Traders has welcomed Nicholas Stern's new report on climate change.

CAP has appointed Pina Gogna to spearhead finance sector sales as national sector manager, finance.

TVR owners which contribute to the automotive forum, pistonheads.com, will be staging a rally of support for the workers at the car manufacturer’s factory in Blackpool.

GM is launching a new €400 million (£286m) dealer corporate identity (CI) program throughout Europe. <P>

West Midlands sports car manufacturer Westfield is benefiting from a supply chain initiative to help launch its latest model and boost public awareness of the brand.

Eddie Wright Car Supermarket plans to open a £750,000 preparation centre at its base in Scunthorpe by next spring and expects to recoup its investment outlay within three years.

AM100 dealer group Caffyns is closing its site in East Grinstead, Surrey, where it has traded for 70 years.