Advertisement feature from Supagard

As we welcome the New Year, it's worthwhile to reflect upon a turbulent 2023. Amidst global unrest, inflation, and soaring interest rates, consumers grappled with the impact on their daily lives - particularly with utilities, food costs, and fuel expenses taking centre stage. This challenging landscape prompted a shift in how individuals allocate their disposable income.

Notably, Supagard has keenly observed the evolving consumer landscape. In the face of dealerships needing to maximize profits with fewer units sold, there's a new emphasis on providing customers with products that enhance their lives. Managing Director David Paterson expressed, the company's paint and interior protection offerings are designed to prolong the appearance of a customer's vehicle. This transformative system proves to be a valuable asset, especially for those who choose to hold onto their cars for an extended period.

Last year marked Supagard’s 35th anniversary with the introduction of our sustainability journey, extending an invitation to both existing and new customers to join us in our commitment to a more environmentally friendly world. A collective decision at Supagard led to the transformation of our entire bottle range from black to silver. This intentional shift to silver, a colour easily recyclable, was complemented by an additional improvement – the bottles are now manufactured from 40% recycled plastics.

James Smyth, our Technical & Purchasing Director, was also delighted to manufacture a brand-new customer handover bag, using thread made from recycled plastic bottles - all without reducing the overall quality of the product. We have calculated this would have an impact of using over 10 million recycled bottles over the next five years.

James Smyth observes that the 2023 launch has surpassed all expectations regarding customer engagement and support for our sustainable concept. This then prompted the question, how does Supagard maintain its position at the forefront of innovation and sustainability?

For 2024, our focus has shifted towards a new direction, scrutinizing the chemical compositions of our products to explore avenues for enhancing their environmental friendliness. As a company we pride ourselves on using the best quality chemicals in our products, always ensuring they are fully compliant with UK REACH rules.

Supagard are poised to introduce a brand-new product to the industry, anticipated to become an indispensable item for all consumers. Smyth recently revealed that after three years of extensive research, this chemical innovation is ready to be welcomed by all. Smyth envisions that this introduction will redefine consumer purchasing preferences in 2024 and contribute significantly to profit generation within the dealer network.

Supagard invites you to connect with their company, where innovation meets purpose, and every interaction is an opportunity to make a positive impact.

If you are interested, contact Technical & Purchasing Director, James Smyth:

Email - james.smyth@supagard.com or Call – 0141 633 3005.