Hyundai car owners now have an opportunity to purchase car accessories online from the manufacturer and choose collection or fitting at a Hyundai dealership of their choice.
It follows a collaboration between eDynamix and Hyundai to create a seamless and convenient experience for Hyundai drivers.
The Hyundai Geniune Accessories online store allows customers to browse and purchase VIN-specific accessories, from boot organisers and roof bars to EV charging cables, tow bars and alloy wheels, from the comfort of their home or office.
They can then pick from their local dealers, and book a date and time that's convenient, for fitting.
Hyundai Motor UK said this launch marks a significant enhancement in how Hyundai connects with its customers, offering a seamless blend of digital convenience and personalised service.
"We are thrilled with the capabilities of the new online accessories store and are confident it will greatly enhance our customer experience. This platform simplifies the process of purchasing and fitting accessories, directly aligning with our goals of convenience and customer satisfaction," said Ben Sargeant, customer experience director at Hyundai Motor UK.
"We value our relationship with eDynamix greatly, as they continue to support our vision with outstanding solutions."
eDynamix chief executive Iain Nickalls added: "We are incredibly proud to have partnered with Hyundai in developing their new online accessories store. This project not only strengthens our relationship with Hyundai but also showcases our commitment to enhancing the retail experience through innovative solutions."
This new development comes two years after Hyundai Motor UK began rolling out a new fully contactless digital aftersales system across its dealer network, in partnership with eDynamix, which builds on the existing Hyundai Workshop Automation system, which provides a seamless process for service or repair work, with a fully online system for booking and repair authorisation.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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