Hurry, it’s your last chance to enter the 2025 AM Awards!

Entering Automotive Management’s AM Awards is a strategic opportunity to gain recognition, enhance brand credibility, and engage with industry leaders.

Winning or even being shortlisted in categories like Dealership of the Year, Community Hero or Online Consumer Experience offers entrants a unique promotional boost, helping them stand out in a highly competitive market.

The deadline for submissions is January 31

Enter the 2025 AM Awards here. Don’t delay!

The AM Awards Dinner, on May 1, 2025 in London, also offers valuable networking channels, providing dealerships with access to other high-performing industry players, from suppliers to OEMs, and enhancing professional visibility.

In addition to boosting recognition and credibility, entering the AM Awards enables dealerships to benchmark their performance against some of the best in the industry. The companies that make it through the judging to the shortlist of finalists showcase their dedication to quality, innovation, and customer satisfaction​.

A critical advantage of the AM Awards lies in its role in talent attraction and retention. Dealer groups like Marshall, TrustFord and Waylands have all leveraged their past AM Award wins to attract top-tier talent, boosting team morale and ensuring motivated staff serve their customers to their best abilities.

The judging panel for the AM Awards has also expanded this year, welcoming two more very experienced and highly respected motor retail experts into the process which will study the awards entries from franchised and independent dealerships and dealer groups.

Former Lookers group operations director Paul Bentley and former Norton Way Group operations director Richard Siney have agreed to join the AM Awards panel of judges. Both have gone into consultancy since leaving their AM100 groups in recent years.

The full judging panel for the 2025 AM Awards

• Paul Bentley, director, Bentley Consultative Services
• Sally Fyffe, group marketing director, Micheldever Group
• Julia Muir, founder, Automotive 30% Club
• Sue Robinson, chief executive, National Franchised Dealers Association
• Tim Rose, editor, Automotive Management
• Jim Saker, emeritus professor, Loughborough University
• Richard Siney, managing director, Richard Siney Consulting
• Aimée Turner, deputy editor, Automotive Management
• Steve Young, managing director, ICDP
• Christopher Macgowan OBE chairs the judging panel.

The AM Awards auditors Cooper Parry (formerly known as UHY Hacker Young) interview and verify the entrants to our headline retailer awards including the Franchised Dealership of the Year and both Dealer Group of the Year categories.

The deadline for submissions is January 31. Enter the 2025 AM Awards here. Don’t delay!

AM Awards categories

• The Community Hero Award 
• Marketing Strategy of the Year
• Online Consumer Experience of the Year - Franchised Dealer
• Online Consumer Experience of the Year - Independent Dealer 
• Leader in Diversity and Inclusion - Open to franchised and independent car and van retailers
• Workshop of the Year - Independent & Franchised
• Best in Customer Service - Entries accepted from franchised and independent car and LCV dealers.
• Customer Service Champion - This award is for an individual who works within a franchised or independent car or LCV retailer, in any customer-facing role or department. 
• EV Advocate of the Year - Open to both dealers and OEMs.
• EV Performance of the Year - Open to franchised and independent car or LCV dealers.
• The Sustainability Award
• Franchised Dealership of the Year - This category is open to single-site owner operators and to best performing dealerships within a larger group network.
• Independent Dealer of the Year - Open to any independent (non-franchised) dealer that sells used cars.
• Used Car Performance of the Year - Open to any company or group that sells used cars.
• Dealer Principal/General Manager of the Year 
• Dealer Group of the Year (up to 10 sites)
• Dealer Group of the Year (more than 10 sites)