Hendy strengthens leadership with appointment of new head of marketing

Family-owned dealer group Hendy has promoted Louise Woolley as its new head of marketing where she will lead the strategic and tactical marketing efforts across the company’s 80 sites.

Woolley's promotion fills a vacancy created by the departure of Vicky Hart, who left the top 20 AM100 group to join Waylands Automotive in August, replacing its head of marketing April Wyatt who'd been with Waylands since its inception in 2017 by chief executive John O'Hanlon.

Woolley, who joined Hendy Group in 2022 from outside the motor retail industry as its marketing manager, brings over 15 years of experience in strategic marketing to her new role.

In May this year she, Hart and the rest of Hendy's marketing team scooped the 2024 AM Award for Marketing Strategy of the Year, applauding the achievements of the 15-strong team with a successful ‘When ’Arry met ’Endy’ campaign utilising the group's ambassador Harry Redknapp, the former football manager and winner of I'm A Celebrity, Get Me Out Of Here.

Woolley will report to Mark Busby, director of commercial operations, and will focus on enhancing brand awareness, increasing customer engagement, and ensuring all communications align with the group's vision and values.