Car repair chain Halfords Autocentre has reported growing market share in the aftermarket as it draws in more drivers for tyre replacements and car servicing or MOTs.
It came after a Halfords marketing campaign in 2023 urged more cash-conscious motorists to shun franchised dealers and opt for its cheaper vehicle maintenance offers. That led to fury from some dealer groups who hit back by pointing out the expertise at their businesses.
Halfords' attempts to build loyalty by providing offers and added value appear be having success - its Motoring Loyalty Club has doubled in size to 3.4 million members within a year and it generates 40% of its MOT work.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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