Garage Services Online has unveiled a new campaign called EV Edge, aimed at helping independent garages exploit the rapidly expanding hybrid and electric vehicle (EV) market.

The initiative is designed to position garages as the go-to experts for MOTs, servicing, and repairs of EVs and hybrids.

“With the number of EVs on the road increasing rapidly, many workshops have recognised the importance of investing in EV training and equipment,” said Jim Lang, managing director of Garage Services Online.

“However, to truly succeed in this market, garages need to effectively market their EV expertise. Training is just the first step — they also need to ensure potential customers are aware of their capabilities.”

Garage Services Online aims to help independent garages gain a competitive edge by improving their online visibility, enhancing search engine rankings for EV-related services, and driving organic lead generation.

As part of the ‘EV Edge’ campaign, Garage Services Online is offering workshops an 18-month subscription to their services for the price of 12 months which includes six months of free service, provides workshops with extended support and increased visibility to local EV customers.