Former Lookers director joins NFDA's team

Former Lookers executive Paul Bentley has been recruited by the National Franchised Dealer Association.

Bentley, who spent almost 20 years at AM100 motor retailer Lookers, most recently as its group operations director, will have a role helping the NFDA to support its dealer members in navigating the current issues in finance and insurance (F&I).

It is a timely appointment, given the activities of the Financial Conduct Authority and Financial Ombudsman Service, the recent commission disclosure bombshell ruling by the Court of Appeal, and the increased volume of complaints fuelled by the interest of claims management companies.

His extensive experience, particularly in F&I, will ensure the NFDA has the necessary skills and knowledge within its team to support its members.

Bentley was a regional sales director at GE Consumer Finance before he joined Lookers in 2004 as its F&I director.

Sue Robinson, NFDA chief executive, said: "This is a very defining time for our automotive sector, and it is now more important than ever that we have a collaborative, same direction strategy in place within the network.

"Paul will work with all the various stakeholders to ensure that this is the case going forward and that we are in a strong position to deliver the best possible outcomes together."

He recently contributed an Executive View to AM-online in which he outlined the value of short term tactical marketing and customer contact in building longer term loyalty.

"If we have our customers’ needs first and foremost and ensure we provide value and show appreciation during every interaction, incentive led tactical events can be the springboard to improve long-term loyal relationships," Bentley said.