Renault Group’s Mobilize Financial Services has launched Lease&Co, a new leasing subsidiary that will specialise in flexible, use-based contracts, which will be promoted and supported by the dealer networks of its Alliance brands Renault, Dacia, Alpine and Nissan.
Mobilize Lease&Co's aim is to reach a fleet size of 1 million vehicles by 2030, compared to 350,000 today.
João Leandro, chief executive of Mobilize Financial Services, said: "With the creation of Mobilize Lease&Co, Mobilize Financial Services joins the Renault Group's strategy to move from selling vehicles to selling kilometers and supports the sales of our automotive partners.
“Thanks to Mobilize Lease&Co, its customers will benefit from an all-in-one leasing package with the services that best meet their car usage, whether for a new, a used, a combustion or an electric vehicle.”
The new company will serve retail customers, small and medium fleets, large accounts, as well as mobility operators.
Mobilize Financial Services has created Mobilize Pay, Mobilize Insurance and Mobilize Lease&Co in six months. Together, they are expected to meet the car-related mobility needs of customers’ new lifestyles, and position Mobilize Financial Services in rapidly growing market sectors.
Offers will be available for all types of group customers, whether retail or corporate. The services will enable customers to adapt their mobility more regularly while benefiting from the latest vehicles and technologies from the Alliance brands, Renault, Dacia, Alpine and Nissan.
Corporate customers will also be able to benefit from a fleet management solution to optimise the management of their vehicle fleets and encourage greener driving among their employees.
The Alliance's dealer networks will be used to promote the offer and maintain the vehicles during their lifecycle. Mobilize says this will help to build customer loyalty and optimise the vehicle renewal rate.
Clotilde Delbos, Renault Group deputy chief executive and Mobilize chief executive, recently told Elecdrive: “There are two strong trends that no one can ignore: First, more freedom and less commitment. They want pay-as-you-go, subscription, and leasing. Customers want it all and want to be able to switch from one to the other very easily. Second: There is increased awareness of the ecological footprint. People want greener mobility. They want to know that the mobility they use respects the planet as much as possible. They want recycled material within the car, these two trends are the major ones in the mobility market.”
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